Listing Your Property
Personal Service Real Estate Firm

The experience you have working with me is of utmost importance. I take the time to make sure your listing experience is exceptional, and I market your property in ways that encompass both traditional and innovative methods.

I don't believe in passively listing your property in the hope that someone finds it, and I take extraordinary measures to actively find qualified buyers.

My services include:
CUTTING EDGE INTERNET PRESENCE:
My experience is that many of the traditional marketing methods used by most real estate agents have become largely ineffective. I prefer to pursue substantive marketing efforts that are highly targeted and proven to get results.

The Internet facilitates these efforts, which centers on my belief in providing the best possible online information and web content. Developed in house, Summit Sotheby's International Realty sites are distributed nationally and internationally and targeted to those who are qualified and interested in buying property in Salt Lake City and surrounding areas.

Online services include:

    • All Listings on the Web - in Multiple Places: All of my listings are available online through many sources including the Wasatch Front Regional Multiple Listing service, Realtor.com, as well as on sothebysrealty.com, our company site (summitsothebysrealty.com) and 20 other agent web sites. We also have a presence on Google, Yahoo, Real Estate Journal, Trulia and more.
    • Easy Web Searching and Browsing: All available MLS listings are on my site and searchable. Many of my users bookmark my site and prefer using it over other search options because of the ease of use, impressive visuals and complete information.
    • My listings are prominently displayed under 'Featured Listings' on my site, with Summit Sotheby's International Realty listings featured in both the 'Sotheby's Listings' section and general property searches and are noted as 'Featured Listings' on both this site and all of my sister sites.
    • Search Engine Syndication: All of my listings are uploaded to Google Base and are searchable through the most popular search engine available. This syndication also provides my listings exposure to thousands of other related sites.
    • Online Advertising and Distribution: I have a distributed online marketing campaign that is carefully managed to get the best results. Sotheby's International Realty advertises in places that generate qualified leads including Google, Yahoo, MSN, Business.com, Forbes.com, WSJ.com, etc.
    • National and International Networking: My site allows me to be flexible and easily integrate with other business and web sites. My established national partnerships and networking, along with marketing through Sotheby's International Realty's various web sites, give my listings maximum exposure. This network of partners assists me in actively finding qualified buyers.
    • VisitorTrack: I actively track traffic on my web site and use cutting edge software to monitor where people are coming from and how effective my site is. I am able to proactively identify qualified leads and directly target my listings to the appropriate people.
OTHER STANDARD LISTING SERVICES

Printed Marketing Material

Summit Sotheby's International Realty printed brochures are unrivaled in the area. All of my listings get high-quality two-sided brochures with large photos, printed on card stock. We can also assist in developing various marketing materials as is appropriate for your property. Scrapbooks of recent marketing products are available for review.

Direct Mailings

When appropriate I use my extensive mailing lists to deliver brochures, postcards, newsletters and personal notes to prospective buyers.

Photography

Summit Sotheby's International Realty partners with local professional photographers who use the latest technology in digital photography to quickly produce high quality interior and exterior photography for every listed property. In addition, I can utilize company digital cameras for any quick photography needed.

Newspaper Advertising

Summit Sotheby's International Realty's in-house marketing department are available to produce top-quality print advertising, which I may place in various publications that are appropriate.

Open Houses

Intercept marketing is still important in many situations. My first priority is always Realtor open houses to expose each listing to members of the Salt Lake Valley real estate community. I pride myself on my good relations with other Salt Lake City real estate firms and I believe that a good listing agent is much more concerned with getting their clients property sold quickly and at the right price rather than selling it themself. Public open houses can be effective depending on such factors as location and time of year, and I am effective at staging and promoting public open houses.

Salt Lake Board of Realtors

All of my properties are included in the Multiple Listing Service of the Salt Lake Board of Realtors.

Signage

Basic real estate signage is a leading source of prospective Buyers. In addition to the importance of well-maintained signs and flyer boxes, I place focus on the efficient handling of sign generated call-ins.
CLIENT CONVENIENCE AND TIME SAVINGS
I know that my clients are busy people with many demands on their time. I view my role in their real estate plan to be one of providing accurate and timely information and service on an as-needed basis. I recognize that you may wish to check things out prior to establishing a relationship and I am happy to provide full information services prior to your agent selection.

Once I know your individual requirements I can assist you in selecting the perfect marketing program for your property. Although I do not market real estate related products, such as mortgages and insurance to my clients, I do not hesitate to recommend top-quality providers of such services at your request. I know all aspects of this community well, but I have chosen to serve only my clients. I trust that your experience of listing your property with me will prove valuable, and I will go to great lengths to ensure that you have a great experience.